In line with this, Domestic Trade, Cooperative and Consumerism Minister Datuk Seri Ismail Sabri Yaakob said the organising committee has drafted value-added promotional activities that involve various primary media including international and local promotions.
Speaking to reporters after officiating at the soft launch of the FIM 2013 here yesterday, he said for this year, the franchise sector is expected to contribute RM26 billion to the country’s gross national income.
Also present at the launch were Malaysian Franchise Association (MFA) chairman Abdul Malik Abdullah and Perbadanan Nasional Bhd managing director Syed Kamarulzaman Syed Zainol Khodki Shahabudin.
FIM 2013 will be held from September 20 to September 22 at the Putra World Trade Centre.
Ismail Sabri said the government has also planned various franchise development programmes this year, such as 1Malaysia Franchise Roadshow, Franchise Community and 1Malaysia Franchise Station, to help promote the industry to the public.
Meanwhile, Abdul Malik said FIM 2013 will feature additional events such as franchisee exhibitors.
He said FIM 2013 offers opportunity for franchisees to showcase their products, so that visitors can see the link between franchisors and franchisees in the franchise business.
In conjunction with the FIM2013, Malaysia will play host to the World Franchise Council and Asia Pacific Franchise Confederation Annual Meeting.
MFA expects more than 11,000 people, both local and foreign, to visit the exhibition, while a conference that will be held concurrently with the exhibition, will see a gathering of local and international franchise industry players.
Some 130 local and international exhibitors will take part in the three-day event.
Source by: Business Times